Symmetrical and you can asymmetric data from customers behavioral intention’s antecedents
So it paper will sample the end result of architectural connections ranging from joyous tourism feel, interest brand identity, interest put connection and you may site visitors satisfaction into subscribers behavioural intention within this a theoretic model. A couple of various methods have been removed search motives. Basic, architectural picture acting was applied to analyze linear consequences and you will relationship. Later on, as an element of asymmetric research, fsQCA was used to disclose sufficient and you may necessary configurations to help you predict guests behavioural purpose. The outcome imply that tourists’ upcoming intentions are forecast of the both shaped and you can asymmetric designs. Linear study exhibited you to splendid tourist sense provides positive effects on the brand personality, accessory, pleasure and consequently towards goal of visitors. …